
	Overview
	Campaign Management
	Database Management
	Email Marketing
	Mobile Marketing
	Sales Promotion Management
	Website Management
	Transactional Messaging
	Other Modules

	Surveys
	Competitions
	Polls and Voting
	Mobile Media Response
	Trackable Coupons
	Content Management
	Web Response Forms
	Ordering and Payments
	Security Management
	Fax Marketing

Surveys

Surveys are an essential tool for gaining valuable information from customers, staff and partners. With Touchpoint Surveys you can easily create and execute one-off surveys, or integrate them into ongoing marketing programmes. Touchpoint Surveys can be delivered via the web, email, direct mail and telemarketing – and integrate into Touchpoint Multichannel Campaign Management, Sales Promotion and Website Management tools.

Benefits

High response rates (typically 15-40%)
Eliminates paper
Rapid launch time
Saves time and money
Eliminates data entry costs
Dynamic/Interactive surveys increase participant motivation
Remove duplicate and incomplete responses
Monitor your results in realtime

Product screenshots

Key Features

Questionnaire Design
	Simple interface to create surveys
	Multiple question types including single & multiple choice, matrixes, scales and single field input
	Single or multipage surveys
	Customise design and layout
	Question response validation options

Response Management
	Prevent duplicate responses
	View responses in realtime
	Realtime filtering and forwarding of responses
	Easily setup triggered notification messages
	Automatic closure of survey

Delivery
	Embed into web pages
	Embed into emails
	Link from emails
	Direct mail
	Telemarketing
	Restrict access to specific customers
	Integrate email invitations

Reporting & Analysis
	Realtime reporting & analysis
	Drill down reporting to individual customers
	Summary and detail reports
	Cross tabulation of questions
	Download results to Excel

Your Next Step: Learn more about
Polls & Voting
Web Response Forms
Email Marketing


	Marketing
	Human Resources
	Product Development
	Customer Service
	Sales
	Market Research
	Training & Education
	Public Relations – Opinion Research
	Events Management
	Associations


	Customer Satisfaction
	New & Lost Customer Surveys
	Market & Consumer Research
	Offer Testing
	Website Visitor Feedback
	Sales & Customer Support Feedback
	Member Surveys
	Product Feedback
	Tradeshow Attendee Feedback
	Conference Evaluation Surveys


	Mercury Energy New & Lost Customer Surveys