Mobile Media Response

As you’ve undoubtedly seen and heard, the mobile phone offers a very responsive channel with which to engage and interact – especially with the under 30 year old market. Many marketers, advertisers and media planners are using mobile phone txt messaging to great effect to build relationships with their customers through direct response campaigns, promotions and competitions.

Touchpoint offers a range of easy-to-use mobile direct response and promotional tools for both interesting standalone promotions and integrated, comprehensive, multichannel campaigns.

Benefits

• Drive immediate response
• Short lead time to market
• Higher promotion response rates than traditional campaigns
• Easy integration with above the line media, on-pack and POS promotions
• Eliminate data entry costs
• Easy integration with web and offline responses
• Monitor and manage campaigns in realtime

Product screenshots

Key Features

Customer Aquisition Lead Generation Direct Response Advertising Brand Awareness Measuring Media Effectiveness On-Pack & POS Sales Promotions Competitions Build Permission Databases Audience Interaction Interactive TV & Radio Feedback & Comment Lines Quizzes Polls & Voting Request Lines Game Participation Customer Service Account Queries Service Alerts & Notifications Reminders Customer Feedback

Customer Retention Loyalty & Reward Programmes Coupons & Vouchers Customer Feedback and Polling Lookup of Timetable Information Information Services Sponsored Services Subscription Services Information Lookup Services Premium & Reverse Billing Alerts & Reminders M-commerce Premium SMS Reverse Billing Mobile Payments Ticketing Coupons Airtime Rewards Unique Code Management

Key Features

Out-of-the-box Support Polls Voting Quizzes Sweepstakes Instant win Comment lines Simple Setup of Programmes Rapidly configure new interactive applications Natural language pattern matching Customise and personalise reply messages Update customer data from inbound messages Define participation thresholds Automate open/close of programmes

Response Management View responses in realtime Realtime filtering and forwarding of responses Integrated opt-in/opt-out management Integration Can be triggered by remote systems Realtime forwarding of messages and notifications to remote systems Reporting & Analysis Realtime reporting & analysis Drill down reporting to individual customers View summaries by time-of-day, day-of-week, media source, product line Download results to Excel

Your Next Step: Learn more about
Competitions
Polls & Voting
Mobile Txt Marketing