Overview
In addition to the key solutions within the Touchpoint Solution
Suite, there are a number of additional modules that can be integrated
into multichannel programmes and campaigns.
Surveys
Surveys are an essential tool for gaining valuable information from
customers, staff and partners. With Touchpoint Surveys you can easily
create and execute one-off surveys, or integrate them into ongoing
marketing programmes.
Competitions
Touchpoint gives you the capability to use a range of channels as
well as traditional mechanisms to conduct successful competitions
that encourage a higher response.
Polls and Voting
The Touchpoint Polls & Voting module provides a convenient tool
for conducting polls by the web, email and mobile SMS.
Mobile Media Response
Touchpoint offers a range of easy-to-use mobile direct response
and promotional tools for both interesting standalone promotions
and integrated, comprehensive, multichannel campaigns.
Trackable Coupons
Touchpoint Trackable Coupons enable you to deliver coupons via web,
email, SMS and direct mail, then track coupon redemption back to
individual consumers and promotions.
Content Management
Touchpoint Content Management provides an integrated content management
system for use with online campaigns, websites, customer and member
extranets and promotional microsites.
Web Response Forms
Touchpoint Web Response Forms enable you to capture data from customers
at key touch points and manage the data within your marketing database.
Ordering and Payments
Touchpoint Ordering & Payments enables you to provide a custom-ordering
interface that can optionally carry out credit card verification
and payment processing.
Security Management
Touchpoint Security Management lets you easily create areas of your
website that are restricted to customers, members, distributors
and channel partners.
Fax
Marketing
With Touchpoint Fax Marketing you can easily target and personalise
fax communications as you do email.
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