Competitions

Competitions are well proven as one of the most effective sales promotion techniques for driving customer purchase and response. Touchpoint gives you the capability to use a range of channels as well as traditional mechanisms to conduct successful competitions that encourage a higher response.

Benefits

• Achieve higher response rates by using multiple channels for entry
• Remove data entry and handling costs
• Save costs with automated prize fulfilment
• Minimise fulfilment errors
• Minimise fraud and abuse
• Build permission databases
• Ensure proof-of-purchase with on-pack unique codes
• Ability to monitor and manage competitions in realtime

Product screenshots

Key Features

Out-of-the-box Support Sweepstakes Instant Win Quizzes On-pack unique codes Automated Competition Management Automate start and close of competitions Define entry limits Unique code generation for on-pack and direct mail promotions Automate winner selection Flexible prize allocation rules Anti-fraud features Automate publication & notification of winners Value Add Features Opt-in database generation Follow-up offers and promotions Tracking of points, entries and prizes for each entrant

Special Mobile SMS Features Natural language pattern matching Customise and personalise reply messages Prize Fulfilment Automatic instant win prize notification Tracks prize fulfilment Online redemption options Export data for mail house Reporting & Analysis View entries in realtime Realtime reporting & analysis Track repeat purchases/entries Drill down reporting to individual customers View summaries by time-of-day, day-of-week, media source, product group Report on prize allocation, redemption and fulfilment Download results to Excel

Your Next Step: Learn more about
Mobile Txt Marketing
Sales Promotion Management
Polls & Voting