Overview

Multichannel Marketing has emerged as a powerful strategy for customer development and relationship management.

Touchpoint provides an integrated suite of Multichannel Marketing Solutions that help you combine direct and indirect channels to manage campaigns and promotions while maintaining a single view of your customer. Using Touchpoint’s solutions, you can stay connected with your customer through each stage of the Customer Relationship Management lifecycle – from product consideration, to first purchase, to repeat purchase – and achieve double-digit response rates, increasing sales revenues, and maximising marketing ROI.

With Touchpoint Multichannel Marketing Solutions, you manage your campaigns, promotions, marketing databases and websites from a single web console.

Benefits

• See a single view of your customer
• Measure and increase campaign ROI
• Monitor the marketing processo Implement campaigns in a timely manner
• Gain realtime access to data
• Integrate campaigns across multiple touch points
• Shorten campaign cycle times
• Facilitate updates to customer data
• Capture customer attention and increase responsiveness
• Retain learnings and results from previous campaigns
• Segment customers by demographics, value and behaviour

Your Next Step: Learn more about
Campaign Management
Database Management
Email Marketing
Mobile Marketing
Sales Promotion Management
Website Management
Transactional Messaging
Product Features