Email Marketing

Touchpoint Email Campaign Management gives you the power to shift the internet from a passive publishing medium into a strong marketing channel that enables you to build more valuable customer relationships. You can engage your customers and prospects in ways that result in significant improvement in your return on investment.

Benefits

• Lower cost communications
• Quick response times
• Improved targeting and personalisation
• Fast execution of campaigns – in hours!
• Increase traffic to your website
• Real-time reporting
• Big savings over direct mail
• A reduction in timeconsuming database updates

Product screenshots

Key Features

Easy creation of rich email content Create HTML and text emails Access powerful WYSIWYG HTML editing tools Manage images and links Support personalised attachments Access advanced template support Reuse style elements Use advanced testing features Easily create multimedia format emails Auto-detection of email format Response Management Automated Bounce Management Automatic Filtering and Forwarding of Replies One-click Unsubscribe Customer’s can update their own details

Standard Campaign Management Features Include One-click Personalisation Dynamic Content Support Profile & Behavioural Targeting Scheduled & Trigger ed Communications Integrated Database Management Realtime reporting & analysis Integration Easy integration with your existing website Publish newsletters to online archives Trigger communications from your internal systems Advanced Tracking & Reporting Realtime tracking & reporting Tracking of opens, bounces, click-throughs, replies, subscribes & unsubscribes Track viral forwarding & tell-a-friend referral Track post-click events within your website Drill down reporting to individual customers

Your Next Step: Learn more about
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