Database Management

To deliver successful campaigns and marketing programmes you need a well-managed marketing database that integrates closely with marketing automation systems across multiple channels.

You can access Touchpoint’s Database Management services directly from your desktop – to view comprehensive reports and query, maintain and extract data, all within a secure framework.

Touchpoint offers a hosted service that can be purchased on a fully outsourced database management basis or simply as a database hosting service.

Benefits

• Interact however your customer wants via web, email, mobile, call centre, mail and point of sale
• Gain realtime access to data – 24/7 available via web
• Customers can manage and update their own details
• Shorten campaign implementation time
• No need for any internal IT resources
• Outsourcing removes the hassle
• Access analysis and data mining expertise as required
• Synchronise data from a variety of sources
• Save costs through automated data capture
• Inexpensive – rented software solution
• 24/7 technical support

Product screenshots

Key Features

Makes Common Tasks Easy to Perform View and update customer information View campaign and response history Query, count, segment and extract data Collect and analyse a range of behavioural data View online reports Automate Data Processing Tasks Automatically manage opt-out and profile updates Online & mobile data capture Cleanse & dedupe data

Data Management Capture standard profiling information Maintain history of campaigns, offers and communications against customers Record responses against campaign and customer Manage Leads and Responses Automatically capture response data Track, route and report generated sales leads Benefit from improved targeting, timing and return on investment Integration Integrate with campaign management and messaging tools Integrate with external data sources – relational databases, Excel and existing CRM systems Easily integrate with external websites

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