Forget Foursquare: why location marketing is the new point-of-purchase
Advertising Age
With a $4B outlay projected by 2015, mobile targeting is the next big opportunity. It's the ad on your e-reader that knows you're near Starbucks, or finding a restaurant in a strange city late at night... More ...
The inbox of the not-so-distant future
MediaPost
This article suggests the email inbox is well on its way to becoming the nexus of all digital communications, offering social media, video, browsing, transaction and barcode features. More ...
Optimising images for mobile search
MediaPost Search Blog
Google Goggles raises the need to optimise images for mobile search by making it possible to take a picture of an object and search for more information about that image. More ...
Mobile retail market to reach $12 billion by 2014
Mobile Commerce Daily
Juniper Research has found that one-to-one marketing along with the proliferation of smartphones will be a key driver of a mobile retail market which is anticipated to exceed $12 billion by 2014. More ...
Are 'crowds' still valuable to brands?
OnlineSpin
The present strength of digital marketing lies in its balance between broadcast and word-of-mouth. Crowd-sourcing fits directly between the two, and there are plenty of ways that marketers can get value out of crowd-sourcing. More ...
Why product sampling works so well
Deliver Magazine
While good marketers are experts at generating interest around a new product or brand, convincing customers to purchase isn't always simple. Sometimes, a brand has to lead by a sample. More ...
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FEATURE
Walk the talk: how to market for a sustainable
business model
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We've stumbled across this great presentation by Joakim Vars Nilsen, a digital strategist at Media Front. It's an inspiring presentation that talks about the need for brands to be generating a pulse, constantly.
What this presentation best says is that the idea of pushing out big broadcast messages intermittently throughout the year needs to be abolished, and we need to move towards continuously engaging consumers 365 days in the year. More ... |
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New Techie Things
Data visualisation: it's the news but not as you know it
Data visualisation has been around for a while, but it's often been more creative than useful. Recently though, a number of major news providers have launched alternative versions of their online news that represent graphically interesting ways to keep tabs on the news.
In the UK, The Guardian Zeitgeist is a new way to present and explore news using "social signals" from users. Rather than editors choosing the make-up of news on the page, it uses an algorithm to reflect where people come from, where they go next, time spent on a page, if the page is getting passed round Twitter and social websites, and the number and rate of comments, to generate a grid of stories with colours representing different news categories.
In the US, MSNBC's Spectra gives readers an alternate way to navigate msnbc.com in a 3D viewing state. Spectra displays msnbc.com's news headlines as colourful, graphic whirlwinds of movement and allows users to personalise content according to their news preferences.
Another great example is Newsmap, which visually groups news stories with similar content and location into clusters. The size of each cell is determined by the volume of related articles so users can quickly identify which news stories have been given the most coverage. The shade of the coloured squares indicates how recent the story is, and you can also compare news coverage between countries.
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Creative Feed
A handy summary of the recent ad:tech fest in Sydney by blogger Mandi Bateson of Daemon Digital.
The Weather Channel's cashing in on QR code fun, distributing its Android app via QR code on the TV screen. [YouTube]
One of the best examples of Microsoft's Silverlight technology is Hard Rock Cafe's memorabilia gallery. Zoom in with your scroll wheel and look around, it's amazing!
Whopperface: Burger King used a hidden camera in store to prove that their burgers are made to order. Customers' faces appeared on the wrapper of their burger. [YouTube]
Wrangler has produced one of the best sites this year. You can drag the models around, and download the music and pictures. Simply beautiful!
Pre-launch iPad fever
Apple's much anticipated iPad will be in people's hands in the US April 3rd. Here's some of the activity surrounding it:
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Apple has taken "hundreds of thousands" of pre-orders [more] |
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Apple is on track to sell more iPads in its first three months than iPhones [more] |
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Apple could sell 5 million iPads in the first half of the year, outselling all purchases of the Amazon Kindle. [more] |
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iPhone developer activity has increased by 185% since Apple announced the iPad. [more] |
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Gaming is the most popular category (44%) of iPad apps being tested now. Entertainment (14%), Social Networking (7%), and Sports (6%) are the next most popular categories. [more] |
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Pre-order customers prefer the Wi-Fi-only iPad (69%) over the Wi-Fi plus 3G model (31%) by roughly two to one. [more] |
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Downloads of mobile apps will leap from seven billion in 2009 to nearly 50 billion in 2012. [more] |
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