Fisher & Paykel Finance signs up Touchpoint

Auckland, 28 August 2008 - Fisher & Paykel Finance Group has engaged Touchpoint to digitise communications to their cardholders.

Fisher and Paykel Finance are a specialist financial services provider who own both the Farmers Finance Card and the Q Card.

Touchpoint's Interactive Marketing Platform will complement Fisher and Paykel Finance's traditional direct marketing communications through the establishment of a single digital platform, automating email offerings and customer communications.

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