Touchpoint clients set to sweep Nexus Awards

Auckland, 3 Dec 2007

-- Touchpoint clients top Nexus Awards 2007 finalists.
True multi-channel interactivity is increasingly the difference between award winning campaigns and also-rans, if this year’s Nexus Awards finalists can be used as the barometer of digital marketing prowess.   
With Touchpoint’s interactive marketing technologies behind at least one finalist in every Nexus Awards category, Touchpoint expects to eclipse last year’s winning efforts of silver (two) and bronze Nexus Award gongs when 2007 winners are finally announced.
Several Touchpoint services, including Txt4Info, received nominations across multiple categories. Txt4Info, which enables customers to request free information, brochures, samples and vouchers by sending a text from a mobile phone in response to an advertisement, was nominated finalist in both the Media and/or Channel Utilisation, and Product and Services categories.
Touchpoint client Subway NZ also received multiple nominations for the Subcard campaign, named finalist in the Innovation, CRM and Data Management, and Strategic Vision categories.
The Turners True Market Challenge (Brave New World and Turners Auctions) was named finalist in the Customer and Market Insight category, while the Coming of Age – Digitising the Little Treasures Baby Club Loyalty Programme (Tango Communications and SCA Limited) was nominated finalist for Production and Fulfilment. 
The Nexus Awards are part of the New Zealand’s Direct and Interactive Marketing Awards and celebrate excellence in marketing infrastructure and technologies.
Steve Shearman, chief technology officer, Touchpoint, says he is pleased with the results. “The days of interrupting consumers with shouting have long gone. The next evolution, interaction, is all about engaging consumers through high-quality interactive experiences.”
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