Fast 50 touchdown for Touchpoint

Auckland, 1 Nov 2007

New Zealand’s leading interactive marketing software company Touchpoint has claimed a spot in the Deloitte/Unlimited Fast 50.
The Deloitte/Unlimited Fast 50 celebrates New Zealand companies that have experienced exceptional growth over the last three years, by ranking the top 50 high growth companies in the country.
Coming in at number 42, Touchpoint recorded revenue growth of 166 percent over the past three years.
No stranger to success, the company earlier this year topped the National Business Review’s monthly Exciting Companies Survey, ahead of Saatchi & Saatchi, TimeZoneOne and Proximity iD.
Touchpoint is widely used in New Zealand and, more recently, Australian advertising industries, which are undergoing fundamental change in the face of new digital technologies and client demands for transparency and measures of advertising effectiveness.
For the second year running Touchpoint’s technology provided the multichannel campaign management engine to the New Zealand Direct & Interactive Marketing Awards RSVP Grand Prix award winner.
Earlier this year Touchpoint opened its first international offices, in Sydney and Melbourne. Exporting is a rising phenomenon among this year’s Fast 50 companies, who recorded more than twice the value of export sales over last year’s Fast 50. 
Touchpoint co-founder and CEO Frank van der Velden says his company’s interactive marketing platform has matured and the company grown to a size that it can “hit the ground running in larger and faster growing markets.”
Touchpoint recently completed a $1.5 million upgrade of its technology platform, which van der Velden says provides customers with bite-sized simplicity and the scope for building heavily customised marketing programmes and campaigns. “Businesses don’t have to implement everything at once; like building with Lego bricks, technology adoption can progress as campaigns demand it,” he says.

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