Trend spotter spotlights Touchpoint

Influential trend firm trendwatching.com profiles New Zealand's "new media explosion"

Auckland, July 2007

New Zealand's digital media budgets for most part aren't quite in the same league as big spenders in the US and Europe, but that hasn't dampened local consumers' appetite for two-way communication or marketers' ability to deliver it.

A New Zealand Marketing Magazine article published on global consumer trend watching firm trendwatching.com profiles New Zealanders' fast emerging digital lifestyles and new forms of engagement, including Touchpoint's Txt4Info.

Markets like the United Kingdom and Europe might have the highest levels of mobile penetration in the world (Britain has already surpassed 100 percent penetration while Europe as a whole is expected to reach 100 percent by 2007), but New Zealanders, too, are upwardly mobile.

With 3.5 million subscribers (86 percent), we have more mobile phones per capita than Australia (which has around 80 percent mobile penetration), and the maturity of our mobile marketing surpasses the United States, where the mobile as a media channel is only in its infancy, the article says.

In addition, Aotearoa has the second-highest internet penetration per capita in the world (76.3 percent, behind Malta, with 78.1 percent). So as more handheld devices enable consumers to check their emails and go online, Kiwi early adopters are turning to high-speed mobile.

Read the full article.

<< Back to Media Releases
<< Back to In The News