Touchpoint tops excitement list

NBR Exciting Companies survey rates Touchpoint industry’s most exciting

Auckland, 30 April 2007

Ordinarily, technology service provision isn’t hotly associated with creative industries. But in a cogent sign of these digital times, Touchpoint has been named the most exciting company in New Zealand advertising and marketing.

Topping the National Business Review’s monthly Exciting Companies Survey, ahead of Saatchi & Saatchi, TimeZoneOne and Proximity iD, Touchpoint has been reported as having cracked the advertising industry’s holy grail of measuring advertising effectiveness.

Touchpoint founder and CEO Steve Shearman says his company’s technology products provide marketers with the power to easily create multichannel campaigns and extend creativity into new dimensions of consumer engagement. However, it’s the ability to measure media and campaign effectiveness that seem to be creating a lot of attention with agencies and marketers.

“Technology has made many promises but mostly failed to deliver tools that creative industries could use on their terms. The key to our success is a ready-built platform that lets marketers switch on exactly what they need, without imprinting their businesses with technology development and implementation overheads,” says Shearman.

Touchpoint is behind many of New Zealand’s highest profile digital campaigns, and for the second year running provided the multichannel campaign management engine to the New Zealand Direct & Interactive Marketing Awards RSVP Grand Prix award winner. Learn more about the research at http://www.newriver.co.nz/exciting-companies

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