Touchpoint partners poised for gong fest

15 December 2006

For a company that prefers to stay out of the limelight, leaving industry awards and adulation to its customers, Touchpoint should at least expect to bathe in a warm afterglow as a clutch of high profile campaigns using its marketing automation and campaign management technology this week were selected as finalists in the 2006 New Zealand Direct & Interactive Marketing Awards.

Campaigns using Touchpoint products and reaching this year's finals include:

• JustONE and Ferrit for Ferrit's Prize Election (Sales Promotion and Customer Acquisition)
• WRC for The Rum Company and Lion Nathan's Host the Coruba Gold Fifty Thousand Dollar Launch Party (Lead generation and NZ Post RSVP Craft Award)
• TEQUILA and Adidas for the adirun.co.nz launch (Sales Generation)
• Colenso.99 and Farmers for the Farmers Beauty Club (Loyalty/Relationship Programme and Sales Generation)