Touchpoint's Shearman to predict the future

Auckland, 21 November 2006

Never one to shy away from bold predictions, Touchpoint principal Steve Shearman will put his money where his mouth is and predict the future of e-marketing at The New Zealand Marketing Association's Brainy Breakfast, to be held 23 November, at the Crown Plaza in Auckland.

Touted as 'the past, present and future of e-marketing technology - where we are going and where we have been', Shearman will be joined by an all-star cast of industry luminaries, including Simon Morgan, Publicis Dialog; Sharon Henderson, DDB and Gary Franklin of Eurekster.

Specifically, Shearman will discuss what happens after the click and how interaction and engagement are being used to convert consumer interest into results. He'll also discuss the change from push to pull and how measurement and accountability are accelerating changes in the use of online and offline marketing.

The panel discussion is an annual Marketing Association fixture and is expected to attract a record attendance, with over 200 confirmed registrations so far.

More information and registration details are available at the Marketing Association website: http://www.marketing.org.nz/cms/Events_and_Training/3227

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