Touchpoint to give Ferrit extra legs

Auckland, 12 April 2006

New Zealand’s largest online shopping mall Ferrit has selected multichannel marketing company Touchpoint to help reel in new customers and manage retail partners.

The Telecom venture will use Touchpoint’s email, web and text modules to manage email and support Ferrit’s microsites and multichannel promotions.

Touchpoint was selected for its modular solution set and capacity for custom development.

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