Touchpoint partners
cleanup in gong fest
10 March 2006
A raft of Touchpoint partners cleaned up at the recent NZ Direct
Marketing Awards. And at Nexus Touchpoint collected a few gongs
of its own.
No less than four Touchpoint agency partners took home silverware
at the recent NZ Direct Marketing Awards, between them collecting
15 gongs.
Agency partner Tequila and Colenso.99 were joint winners of the
RSVP Grand Prix Award for the Farmers Beauty Club multi-channel
campaign, which featured in a number of award categories, including
loyalty/relationship programme (gold), sales generation (silver)
and mail (bronze). Another Farmers campaign, called ‘First
bite at red dot’, saw Colenso.99 scoop additional silver
and bronze awards.
The New Zealand champion of the good guy, WRC, collected the
most golds of the night, with four gold awards and a silver for
its ‘Get
sponsored by Coruba’ campaign. Category achievements follow:
customer acquisition (gold), integrated campaign (gold), lead generation
(gold), online marketing (gold), and email (silver).
Publicis Dialog showed its talents by taking out the special honours
for best use of database for Txt2Taste, a media property developed
by txt2media in partnership with Touchpoint. Publicis also picked
up two further awards for Txt2Taste: online marketing (bronze)
and radio/television (bronze); and two bronzes for campaigns for
Hanover Finance (sales generation and integrated campaign).
Also hogging the limelight, Big Communications took home both
a gold and special honours awards for its ‘Pig’s bottom’ mail
campaign promoting the benefits of txt to Vodafone business customers.
And, finally, Touchpoint’s Txt2Taste platform won three
Nexus awards, including two silver and a bronze.
Steve Shearman, managing director Touchpoint, says the sheer
number of technology-based campaigns awarded shows just how central
technology-driven marketing is to engaging consumers. “The days of interrupting
consumers with shouting have long gone. The next evolution, interaction,
which grew with the uptake of web, and, more recently, mobile technologies,
has quickly morphed into engaging consumers through interactive
experiences.
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