ITM Selects Touchpoint To Roll Out Priority Card

15 May 2005

ITM Building Centre, New Zealand's largest group of timber, hardware and building supply merchants, has selected marketing automation company Touchpoint to support its recently launched Priority Card customer loyalty programme.

Touchpoint will provide CRM and campaign management technologies that will integrate with ITM's existing point of sale systems across the majority of its 80 stores. Also included are online application and customer self-service management modules; support for email, mobile and mail campaigns; and additional services supporting communications with suppliers and store staff.

ITM general manager finance and IT Andrew Ryan-Kidd said integrated campaign management technologies enable ITM to better support its stores by facilitating direct communications and offers.

"The programme is a key differentiator for ITM. We are able to develop store level relationships with the serious DIY customer. The solutions provided by Touchpoint allow ITM to enhance this relationship using multi-channel communications and support stores to better identify high value customers."

Ryan-Kidd said Touchpoint provided extremely cost effective solutions. "And unlike many CRM projects they were delivered without any major issues or delays."

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