Touchpoint partners sparkle at NZ Direct Marketing Awards

28 February 2005

Touchpoint partners Publicis Dialog and Big Communications took home a stack of silverware following RSVP wins at last week’s NZ Direct Marketing Awards.

Publicis Dialog won a whopping seven awards – the most of any agency – including RSVP GOLD, three RSVP SILVER, and SPECIAL HONOURS for BEST USE OF DIGITAL MEDIA for the Nestle Purina Petcare Purina One 30-Day Challenge. The campaign pulled 35,000 participants in just over 10 weeks.

Publicis Dialog RSVP awards role of honour.
RSVP GOLD - Email
RSVP SILVER - Customer Acquisition
RSVP SILVER - Integrated Campaign
RSVP SILVER - Lead Generation
RSVP BRONZE - Internet
RSVP BRONZE - Mail
SPECIAL HONOURS - BEST USE OF DIGITAL MEDIA (Joint winner)

Big Communications took home RSVP BRONZE awards for Customer Acquisition and Sales Generation, on the back of a 60 percent increase in business for Auckland Rugby. The Rugby Seats acquisition campaign increased Auckland Rugby membership from 6,500 to 11,107 seats.

Touchpoint provided database, web and email solutions, and tracking to support the multichannel campaigns.

<< Back to Media Releases
<< Back to In The News