Touchpoint helps power Auckland Rugby to Effies success

19 October 2004

A 60% increase in business for Auckland Rugby from the Rugby Seats acquisition campaign earned Auckland Rugby and its agency Big Communications a Silver Effie in the Low Budget category at last night's Effie Awards. The Rugby Seats campaign combined traditional advertising and direct marketing to grow Auckland Rugby Membership from 6500 to 11,107 seats.

Touchpoint provided Database, Web and Email solutions to support the multichannel campaign that also ran across Direct Mail, Press, Magazine, Billboard and Radio.

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