Touchpoint Helps Boost
IDG Communications' Email Uptake
19 April 2002
IDG Communications Ltd, New Zealand's leading provider of information
services on information technology, has seen an initial 20% increase
in online newsletter subscriptions since migrating their subscription
process to Touchpoint four months ago.
IDG Communications selected Touchpoint to provide their email marketing
management software and services after a review process that included
international suppliers currently used by IDG Worldwide. Says Mark
Evans, IDG Online Business Manager, "We selected Touchpoint
because the service compared well with overseas options and offered
more flexibility as well as local support. Touchpoint's web-based
ASP model lets us be self-sufficient and outsource the management
of the platform while still integrating the system with our internal
databases."
It's IDG's aim to better reach tech-savvy business executives and
IT professionals with information that helps them succeed in today's
technology-driven environment. Therefore, they're using Touchpoint
to manage a stronger newsletter offering and upgrade its services
to HTML. "The migration to Touchpoint took only 3 weeks, with
the Touchpoint and IDG teams working well together to implement
the service smoothly and quickly," says Evans.
The results have been impressive, with a 20% increase in subscriptions
to newsletters including Unlimited Sharetrack (a weekly investment
newsletter), IDG Fryup (comment on the big news of the week), IDGNet
Top News (IT-related news) and IDG Virus and Security Watch. (See
www.idg.co.nz to subscribe.)
Steve Shearman, Touchpoint's Managing Director comments, "IDG
has received positive feedback on the new format of their subscription
process. Additionally, IDG is now looking to use Touchpoint's multi-channel
services to communicate with advertisers and print subscribers in
the future."
He continues, "We are pleased to see the confidence that this
global information provider has shown in a New Zealand-developed
product."
About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that
develops and provides digital marketing tools and solutions. Driven
by a group of online marketing and technology experts, Touchpoint
helps businesses build closer, more profitable customer relationships
by taking advantage of new and emerging digital channels, including
email, SMS text-messaging, interactive TV, and the Web.
For more information please contact:
Steve Shearman, Managing Director
Touchpoint Limited
64 9 353 6870
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