Trade New Zealand
Takes Local Technology to the World
26 April 2002
Trade New Zealand has selected New Zealand company Touchpoint to
supply marketing automation software to manage marketing of its
e-business initiatives. Trade New Zealand's e-business initiatives
have been developed to bring local exporters and overseas buyers
closer together.
After a stringent RFP process involving four companies, Trade New
Zealand chose Touchpoint because its software had the ability to
send, track, follow and report on inbound and outbound marketing
campaigns across multiple channels.
Says Rod MacKenzie, Trade New Zealand's General Manager E-business,
"For the number of marketing communications we have planned,
we need flexible campaign management software that supports a variety
of channels, that's adaptable for our internal use and that provides
measurability and visibility."
Trade New Zealand will utilise Touchpoint for direct mail, email
and fax campaigns, using its existing database of New Zealand's
exporters and lists from external suppliers. About 10,000 New Zealand
companies are exporters in the agriculture, primary products and
manufacturing industries, with a growing number in technology and
services. Says MacKenzie, "The first campaigns through Touchpoint
will focus on encouraging New Zealand exporters to register with
the 'New Zealand Exporters Online' website - on www.NZMarketLink.com
- in anticipation of marketing campaigns to overseas buyers later
this year."
"The Touchpoint solution will also enable us to communicate
regularly and more efficiently with participants in our e-business
initiatives using, for example, e-mail newsletters."
"We're impressed with Touchpoint's track record with large
New Zealand companies and appreciate the partnership approach they
take with their clients," says MacKenzie. "We're also
pleased to find a world class product that's been developed locally
and promises to deliver results quickly."
Steve Shearman, Touchpoint's Managing Director, echoes Trade New
Zealand's emphasis on local industry.
"It's encouraging to have the support of a Government agency
like Trade New Zealand. By recognising what an effective product
Touchpoint is, Trade New Zealand is in a good position to use Touchpoint
to its greatest effect - strengthening the relationship between
New Zealand exporters and the rest of the world."
About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that
develops and provides digital marketing tools and solutions. Driven
by a group of online marketing and technology experts, Touchpoint
helps businesses build closer, more profitable customer relationships
by taking advantage of new and emerging digital channels, including
email, SMS text-messaging, interactive TV, and the Web.
For more information please contact:
Steve Shearman, Managing Director
Touchpoint Limited
64 9 353 6870
Rod MacKenzie
General Manager E-Business
+64 9 366 4768
www.tradenz.govt.nz
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