Robbins Brandt Richter
Adds Touchpoint to its CRM Toolkit
14 March 2002
Robbins Brandt Richter - NZ's largest independent Direct Response
Agency with offices in Auckland and Wellington - has chosen to partner
with Touchpoint "to give our clients a smarter, uniquely sensible
way to combine customer interaction points," said Trevor Moodie,
General Manager of RBR.
"For us, it's all about finding ways to grow our client's
business. Touchpoint allows us to effortlessly integrate communication
strategies and technology amongst a variety of media - from the
web to mail, from telemarketing to retail."
As a Direct Response agency, RBR works closely with its clients
to build relationships with customers, and then with knowledge gained
via sales, customer interactions research and datamining, and can
build programmes designed to increase sales and brand loyalty, and
attract similarly-profiled customers.
This expertise has led to RBR's pioneering work in customer relationship
management, or CRM.
We've built methodologies, metrics, software and in-house skills
that capture information not only on a customer's behaviour and
value, but on their preferred method of doing business. This information
is ever-changing - but it puts the customer at the centre of all
our communications strategies," explains Moodie.
Recently acknowledged as one of the best web design agencies by
Netguide, RBR sees great value in how Touchpoint helps integrate
its client's various medias. "One of our clients has five websites
in addition to a robust loyalty club. We've integrated these databases,
and now with the help of Touchpoint we'll be able to seamlessly
keep track of the communications flow."
About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that
develops and provides digital marketing tools and solutions. Driven
by a group of online marketing and technology experts, Touchpoint
helps businesses build closer, more profitable customer relationships
by taking advantage of new and emerging digital channels, including
email, SMS text-messaging, interactive TV, and the Web.
For more information please contact:
Steve Shearman
Touchpoint Limited
64 9 353 6870
Trevor Moodie, Managing Director
Robbins Brandt Richter Ltd
+64 9 379 9007
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