Touchpoint Reaches
into Kiwi Pockets with Mobile Messaging
22 August 2001
Once again, Touchpoint adds to its communication repertoire by
now supporting mobile text (SMS) messaging in addition to email,
website and direct mail marketing.
An excellent tool for sending instant alerts, reminders, broadcast
announcements, job dispatches and up-to-the-minute news like share
prices and traffic updates - mobile text messaging enables you to
reach people wherever they are in real time.
Even more immediate than email, Touchpoint mobile messaging covers
all networks: 021, 025, 023, 027, 029. Messages can be scheduled
to run automatically, personalised for the receiver and triggered
on specific events like a birthday, when medication is due, when
a bank account is in overdraft...
Text messaging can be tied in with other Touchpoint channels to
help you create and close customer communication loops. For instance,
direct mail can drive customers to a website where they register
and then receive text messages based on the information they requested.
An email campaign can be followed with a text message reminder to
drive specific behaviour. Or you can send text messages on a broadcast
basis to make general sales/offer/promotion announcements.
The pharmaceutical industry has been quick to take advantage of
mobile text messaging for sending pill and prescription reminders.
GlaxoSmithKline, an earlier adopter, is using Touchpoint text messaging
and email to great success with two of its medications. For Zyban,
a smoking cessation medication, Touchpoint's advanced personalisation
and scheduling features enable customers to indicate what time they
will take their first pill. Then the system automatically calculates
how many reminders they need in the day, and what times these reminders
should be sent - all depending on how many days the customer has
been on the Zyban programme.
About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that
develops and provides digital marketing tools and solutions. Driven
by a group of online marketing and technology experts, Touchpoint
helps businesses build closer, more profitable customer relationships
by taking advantage of new and emerging digital channels, including
email, SMS text-messaging, interactive TV, and the Web.
For more information please contact:
Steve Shearman
Touchpoint Limited
64 9 353 6870
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