Terabyte – New
Zealand's premier digital development company – chooses Touchpoint
to extend its position in the market
22 May 2001
Terabyte is one New Zealand's leading and most established interactive
communications companies. By choosing to partner with Touchpoint,
Terabyte further extends its dominant position in the market, adding
to its comprehensive suite of services.
"Sometimes when a company puts up their website, it's like
putting up a fantastic shop in the middle of a desert – nobody
knows about it," explains Terabyte's Managing Director, David
Crown. "Touchpoint enables us to build roads to that shop –
to get people through its doors."
By utilising Touchpoint, Terabyte will extend its services to include
e-marketing campaign management. Now, when Terabyte launches another
award winning website, it can implement a strategy to allow the
site's owner to gather information about visitors to their site,
develop relationships with those visitors and leverage those relationships
into business.
David Crown continues, "We looked around at the market and
Touchpoint was the only company that could offer what we wanted
– they have the most advanced system. Terabyte required a
product that is based on managing entire communication campaigns
– which will help our clients create a real dialogue with
their customers across a series of channels. And Touchpoint is very
easy to use – it's web-based so we can efficiently support
our international clients."
Terabyte's history of innovation includes development of the internationally
recognized Virtual Spectator as well as 10 years experience producing
design and print work for its clients. Over the last five years,
Terabyte has also developed more than 350 interactive products.
About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that
develops and provides digital marketing tools and solutions. Driven
by a group of online marketing and technology experts, Touchpoint
helps businesses build closer, more profitable customer relationships
by taking advantage of new and emerging digital channels, including
email, SMS text-messaging, interactive TV, and the Web.
For more information please contact:
Steve Shearman
Touchpoint Limited
64 9 353 6870
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