Surveys Open the Door
to Closing the Loop for Direct Marketing Campaigns
19 June 2001
Conducting surveys and questionnaires - they're a key to good direct
marketing and building strong customer relationships. Now Touchpoint
offers a comprehensive online survey tool - a very cost-effective,
quick method of seeing what your customers and employees are thinking.
By incorporating surveys into standard campaigns, marketers can
effectively close the communication/purchase loop by finding out
whether, where and why a customer purchased a product or service.
A well-designed, well-structured survey can help you determine
customer satisfaction, test opinions about products and services,
create online quiz competitions, gain employee feedback - even conduct
polls and votes.
Touchpoint makes these surveys simple with an easy-to-use web-based
interface that can be customised with your logo and branding. There
are 10 different question types to choose from (from structured
multi-choice to open-ended comment fields) and you can embed Touchpoint
surveys into emails and websites. Additional features include automated
cutoff and closure options and the ability to preview and test surveys
before sending. And because the survey is incorporated with your
Touchpoint database, you can rely on the data quality, yet you don't
have to worry about data entry and processing costs. Finally, as
with any Touchpoint service, you can track responses in real time
to act fast on customer requests or feedback.
To date, Touchpoint has seen high response rates for its clients'
and partners' surveys - 20-30% on average with 50% of results coming
in after only 24-48 hours.
Touchpoint surveys are available as part of the Touchpoint Campaign
Server. For more information, contact Steve Shearman on 64 9 353
6870.
About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that
develops and provides digital marketing tools and solutions. Driven
by a group of online marketing and technology experts, Touchpoint
helps businesses build closer, more profitable customer relationships
by taking advantage of new and emerging digital channels, including
email, SMS text-messaging, interactive TV, and the Web.
For more information please contact:
Steve Shearman
Touchpoint Limited
64 9 353 6870
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