Line 7 uses Touchpoint to easily reach customers all over the world

9 March 2001

Worn by America's Cup winners since 1977, Line 7 clothing embodies a true spirit of independence, freedom and determination. Today, Line 7 is again proud to be the exclusive supplier of Team New Zealand, America's Cup 2003 and America's Cup clothing. Well known in New Zealand, Line 7 attracted many overseas customers during America's Cup 2000.

To keep in contact with these customers and to drive more traffic to their existing website, Line 7 uses Touchpoint to send an email newsletter that keeps subscribers up-to-date with the latest clothing collections and offers. These emails also enable subscribers to directly purchase clothes and accessories since these transactions are tied directly to Line 7's online shopping facilities. In effect the newsletters become another - particularly effective - retail channel turning website visits into sales all over the world.

The first email, showcasing the brand new Team New Zealand 2003 clothing range was an overnight success, creating immediate sales from all over the world. And the second, featuring America's Cup 2003 gear, garnered 65 sales in its first X hours.

About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that develops and provides digital marketing tools and solutions. Driven by a group of online marketing and technology experts, Touchpoint helps businesses build closer, more profitable customer relationships by taking advantage of new and emerging digital channels, including email, SMS text-messaging, interactive TV, and the Web.

For more information please contact:
Steve Shearman
Touchpoint Limited
64 9 353 6870

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