News

Trade New Zealand Takes Local Technology to the World

26 Apr 2003

Trade New Zealand has selected New Zealand company Touchpoint to supply marketing automation software to manage marketing of its e-business initiatives. Trade New Zealand's e-business initiatives have been developed to bring local exporters and overseas buyers closer together.


Touchpoint receives research grant to further develop unified messaging technology.

29 Apr 2002

Auckland based Touchpoint Limited has received a $60,000 research grant to further develop the unified messaging technology used within the core of its marketing automation products.


Touchpoint Helps Boost IDG Communications' Email Uptake

19 Apr 2002

IDG Communications Ltd, New Zealand's leading provider of information services on information technology, has seen an initial 20% increase in online newsletter subscriptions since migrating their subscription process to Touchpoint four months ago.


Robbins Brandt Richter Adds Touchpoint to its CRM Toolkit

14 Mar 2002

Robbins Brandt Richter - NZ's largest independent Direct Response Agency with offices in Auckland and Wellington - has chosen to partner with Touchpoint "to give our clients a smarter, uniquely sensible way to combine customer interaction points," said Trevor Moodie, General Manager of RBR.


Kiwi Kids are Online Kids

11 Mar 2002

Auckland - 11 March 2002 - This year marks the Sanitarium Weet-Bix Kiwi Kids Tryathlon's 10th anniversary. It's been bigger and better than ever, with record-breaking attendance in almost every city.


Fax Makes Four Offerings From Touchpoint Communications Management

07 Mar 2002

Touchpoint now supports fax messaging to complement its email, SMS, web and direct mail channels, making it the first New Zealand communications server to offer all these services.


Weekly Emails Bring Relief to Allergy Sufferers

19 Dec 2001

Telfast, a convenient treatment for hayfever and allergies, offers a daily pollen report on the radio and on its website, www.telfast.co.nz. To better relay this important information to New Zealand's many allergy sufferers around the country, Telfast has established an email service - via Touchpoint - to send weekly pollen reports to interested consumers.


Touchpoint Wins Multiple Awards at the 2001 DMA Awards

10 Dec 2001

Touchpoint was celebrated by the Direct Marketing Industry, winning awards in two Nexus categories at the 2001 DMA awards. The Nexus awards recognise those products, services or processes that are the 'engine room' which drive great marketing campaigns.


Touchpoint Reaches into Kiwi Pockets with Mobile Messaging

22 Aug 2001

Once again, Touchpoint adds to its communication repertoire by now supporting mobile text (SMS) messaging in addition to email, website and direct mail marketing.


Surveys Open the Door to Closing the Loop for Direct Marketi

19 Jun 2001

Conducting surveys and questionnaires - they're a key to good direct marketing and building strong customer relationships. Now Touchpoint offers a comprehensive online survey tool - a very cost-effective, quick method of seeing what your customers and employees are thinking. By incorporating surveys into standard campaigns, marketers can effectively close the communication/purchase loop by finding out whether, where and why a customer purchased a product or service.