News

New File System (Lustre Upgrade)

22 Jun 2010

Touchpoint joins an elite group of companies by implementing a new Lustre File System that significantly increases storage capacity and performance for their clients.


Touchpoint wins multiple awards at RSVP's

01 Mar 2010

Touchpoint scoops 22% (6) of all Nexus awards at this years 2009 Marketing Association’s RSVP awards.


Fisher & Paykel Finance signs up Touchpoint

28 Aug 2008

Auckland, 28 August 2008 - Fisher & Paykel Finance Group has engaged Touchpoint to digitise communications to their cardholders.


Wanaker's dilemma finally solved

27 Aug 2008

The measurability of digital media is revolutionising advertising. But getting the best bang for digital buck requires marketers to think differently. Perhaps counter -intuitively, doing things 'on the fly' will often yield better results than conventional planning.


Make fragmentation your friend

25 Aug 2008

Media fragmentation has long been promoted as marketing's worst nightmare, adding cost and complication to a job that was once satisfied by casting inviting messages in the right general direction. With consumers now looking and watching in so many different places, joining the dots between subdivided attention and positive action is advertising's biggest headache.


The youth of today

11 Jul 2008

DeQuervain's tenosynovitis is an inflammation of the two tendons controlling the thumb's movement. It is caused primarily by overuse. Until recently, finger puppeteers were the only occupational group likely to lodge an injury claim for the condition. Now, of course, suffering hoards have emerged from the woodwork. You can blame technology, mostly texting.


Txt4Info grabs awards finalist spot

04 Jul 2008

Providing consumers with the means to talk to brands the way they want to is proving a winning business for trans-Tasman interactive marketing solutions company Touchpoint.


Digital bootcamp sights up Kiwi recruits

04 Jul 2008

New Zealand brand owners looking for an interactive workout should break a sweat at B&T's online advertising bootcamp, at Auckland's Hilton Hotel, Tuesday 5 August.


Touchpoint makes four senior appointments

01 Mar 2008

Leading trans-Tasman interactive marketing software company Touchpoint has made four senior appointments.


A Frank Exchange

10 Jul 2007

Just as the digital market evolution reaches the tipping point within mainstream marketing in New Zealand, trailblazer Frank van der Velden retakes the helm of Touchpoint.