Utilities & Telecommunications

Let Touchpoint help you automate customer communication programmes to get closer to your customers and deliver better service across the board.

Marketing Applications

Customer Surveys
Utilities have limited opportunities to communicate with customers and gather feedback. Touchpoint changes this situation by letting you deliver triggered surveys via email, web and direct mail and then view centralised reports. By automating such communications, you can view in realtime the factors that drive acquisition and churn.

Billing Payment Reminders
Monthly billing often represents one of the largest communication costs that companies have with their customers. Most utilities and telecommunication companies are moving towards online billing in an effort to lower these costs, however there is still a requirement to notify customers at the time new invoices become available – and then later as payment becomes due. Touchpoint lets you save costs and improve service by moving these notifications across to email or mobile txt messaging.

Service Alerts
Meter readings still represent a significant cost in the delivery of electricity and gas services. Where the reading of meters requires access to the premises, or the constraint of a dog is a factor, the coordination between the energy provider and the customer can become an ongoing issue.

Touchpoint lets you use email and mobile txt to automatically trigger reminders and alerts at the appropriate time and provides you with a feedback mechanism so customers can accept or move their meter reading time.

Email Announcements, Special Offers and Newsletters
Touchpoint can help you establish and manage an email communication programme that gives you a low-cost mechanism to keep business or residential customers informed of new products, services and relevant news.