Universities & Tertiary Education

The competition between universities and technical institutes to acquire students and ensure their share of the tertiary education spend and associated funding has become increasingly more competitive. Consequently, you need to focus on acquisition programmes that deliver better returns than traditional advertising.

With new students predominantly under the age of 20, the adoption of web, email and mobile marketing is quickly becoming a key component of acquisition. Touchpoint provides a number of core modules that facilitate the implementation of effective acquisition and conversion programmes – as well as providing cost-effective solutions to communicate with enrolled students.

New Student Acquisition Programmes
To maximise new student enrolments, it’s important to realise that the real marketing starts after the prospective student has requested course information. Touchpoint can help you implement best-practise conversion programmes that span the 6-12 months leading up to enrolment, and utilise channels such as email, web, and mobile txt in addition to traditional channels such as direct mail and call centres.

Student and Faculty Communications
For full and part-time students, email and mobile txt provide cost-effective channels for ongoing communications. Examples include timetable updates, exam time schedules, orientation week announcements and student association news.

Exam Results
Distributing exam results in a cost-effective manner can be a time consuming exercise. By using Touchpoint’s email and txt services, results can be easily broadcast or made quickly available to students.

Surveys and Polls
If you want to quickly tap into student opinion and feedback, use Touchpoint email, web and txt survey capabilities to find out what your students really think.