Retail

A recent study by Jupiter Communications shows multichannel shoppers spend 30% more than their single channel counterparts. By integrating web, email and mobile with your above-the-line and in-store marketing efforts you can build stronger customer relationships that lead to higher in-store sales.

Key Benefits

• Drive repeat purchases
• Drive in-store traffic
• Save media advertising costs
• Focus your marketing budget on high-value customers

Marketing Applications

Customer Database Development
The key to driving successful multichannel relationships is the development of a customer database that provides a single view across many channels. Once you have that single view, you can determine customer value, and then focus your marketing budget on high value and high potential customers. With a Touchpoint-hosted marketing database, you can easily integrate with in-store, online, direct mail and mobile customer service and marketing initiatives.

Sales Promotions
Sales promotions offer an important marketing tool to drive both short term sales revenue and customer acquisition. By integrating sales promotions more closely with your marketing database you can easily:

• Increase sales by communicating the promotion to existing customers
• Target promotions to high or low value customers
• Grow your database by capturing details of new customers

Loyalty and Reward Programmes
Repeat business from existing customers is essential to profitable retail business. Identifying high value customers and suitably rewarding them is the key to a successful customer reward and retention programme. Touchpoint marketing solutions let you easily identify your most valuable customers and give you the tools to cost-effectively communicate with them on an individual basis.

Special Offers and Alerts
In the past, the biggest cost associated with communicating special offers or new product releases was the cost of media. A Touchpoint database can be used with email, postal mail and mobile txt messaging to significantly reduce costs. Furthermore, customers can choose the types of offers and products they want to learn more about.

Coupons and Discount Vouchers
Coupons and discount vouchers offer an effective mechanism for driving both new and repeat business. Today smart retailers deliver coupons via the web, postal mail, email and txt – as well as tracking redemption back to individual customers to provide a clearer picture of who is responding. Touchpoint provides support for the delivery and tracking of a wide range of online and offline coupons.

Customer Satisfaction Surveys
For the traditional retailer, customer satisfaction with in-store service will often be the main differentiator between repeat business and an unhappy customer. By automating the opportunities customers have to provide feedback, you can tap into a wealth of first hand experience regarding what actually takes place in-store and how products and offers are perceived. Touchpoint has the tools to collect and analyse customer feedback from both online and in-store sources – giving you invaluable insights into the customer retail experience.

Staff Communications
Due to the nature of retail business, retailers have often found it difficult to communicate effectively with in-store staff in a cost-effective manner. Mobile phone and txt messaging have opened the door to reach staff quickly and efficiently. Touchpoint has a full suite of mobile txt messaging solutions that you can easily use to communicate and interact with your in-store staff.

Case Studies:
Gobble