Publishers & Media

Publishers and media companies are under constant pressure to:

• Increase or retain their share of the media spend
• Engage and keep interest with agencies and media buyers
• Sign-up new subscribers
• Execute subscriber and advertiser marketing campaigns that have a positive ROI

Touchpoint’s subscription, renewal and acquisition services make these processes easier for you and your customers – giving you a better understanding of your customers’ needs and adding cross-selling opportunities along the way.

Marketing Applications

Subscription Renewal
When you use Touchpoint’s subscription renewal services, you save the costs of paper, printing and postage by automating the process and communicating with subscribers by email, web and fax.

New Subscriber Acquisition
Touchpoint sales promotion tools let you easily manage and deliver special offers and promotions via web, email and offline. By creating free email newsletters and headline services, you can quickly generate a large prospect base for your print publications.

Cross-Sell Opportunities
Both your print and email subscriber databases give you the opportunity to cross-sell readers into your other publications. By using Touchpoint email marketing tools, you can get in touch with these subscribers quickly and easily via campaigns that cost significantly less than offline promotions. Touchpoint can also help you establish opt-in programmes for customers who are interested in receiving offers from you and your advertisers.

Surveys
Your subscribers are a very valuable source of information for your advertisers and sponsors. Offer to run sponsor-created surveys using Touchpoint and give those sponsors greater insight into their potential customers. You can also conduct quarterly or annual industry outlook surveys in association with sponsors who are interested in co-branding to cover your expense.

Repackaging Print Information for Email Publication
If you wish to reformat content from your print publications for email publication, Touchpoint can help you manage, send and track your emails and provide the vehicle for paid advertising and sponsorship within your newsletters. You can also send daily email news to promote your site and keep in touch with your customers.

Event Invitations
Advertisers will often use targeted industry magazines to promote their events and conferences. You can work more closely with these advertisers by using Touchpoint campaign management tools to facilitate and automate event registration processes:

• Announce events through email, fax, txt and direct mail
• Accept online RSVPs, registrations and payments
• Remind attendees close to or on event date via email and txt
• Follow-up after events and survey attendees