Industry Solutions

The Touchpoint Marketing Automation Suite has a proven track record delivering solutions across a wide range of industries. Developed in close collaboration with customers and partners, Touchpoint enables organisations to manage, coordinate, and synchronise all customer touchpoints, including Web, Email, Mail, SMS, Fax, Call Centers and Point of Sale.

Retail
By integrating web, email and mobile with your above-the-line and in-store marketing efforts you can build stronger customer relationships that lead to higher in-store sales.

Consumer Products
As you know, there’s more to selling consumer products than having eye-catching packaging on the shelf. Touchpoint solutions help you deliver relevant messages through multiple communication channels to establish true connections with your consumers.

Trade Marketing
Trade marketing is not so much about minimising communication costs, but making communication more relevant and effective. Touchpoint provides a number of solutions to support marketing of events, tradeshows, newsletters and alerts.

Pharmaceuticals & Healthcare
The combination of direct-to-consumer advertising, the pharmacy and GP channels and the political issues surrounding rising healthcare costs makes the marketing of pharmaceutical and healthcare products or services a demanding exercise.

Publishers & Media
Touchpoint can simplify and automate much of the subscription, renewal and acquisition marketing processes simplifying life for your customers and lower costs for you.

Utilities & Telecommunications
Let Touchpoint help you automate customer communication programmes around key ‘moments of truth’ to help deliver better service across the board.

Banking & Finance
Increase customer satisfaction by creating customised communication programmes with Touchpoint. Newsletters, surveys, announcements and follow-up communication can all be easily integrated into your marketing programmes with Touchpoint.

Universities & Tertiary Education
With new students predominantly under the age of 20, the adoption of web, email and mobile marketing is quickly becoming a key component of acquisition.

Automotive
Now, more than ever, consumers are using their own research skills on the internet to help make their vehicle purchase decisions. Touchpoint helps you to convert interest from your website into qualified leads, test drives and sales.

Associations
The key to a successful membership organisation is continuous communication with your member community. Touchpoint can help you facilitate this constant communication with regularly scheduled email newsletters, online surveys and event registration to ensure your members stay engaged and interested in your in your organisation.

Non-Profit & Charities
Touchpoint’s automation tools help you get in front of your supporters on a regular basis so you can show them the good work your organisation is doing and remind them why you need their continued assistance.