Consumer Products

As you know, there’s more to selling consumer products than having eye-catching packaging on the shelf. Your brand needs to resonate with consumers and make a long-lasting impact. Touchpoint marketing solutions help you deliver relevant messages through multiple communication channels to establish true connections with your consumers. Touchpoint helps you:

• Better understand your product’s users and their preferred communication channels
• Reach consumers who fit in your target audience
• Trigger events that match consumer behaviour
• Deploy cost-effective and integrated online and offline campaigns

Marketing Applications

Prospect and Customer Marketing Databases
With the introduction of web, email and mobile txt messaging into the marketing mix, you now have considerably more cost-effective options to communicate with your customers and prospects. Consequently, the importance of a well-managed prospect or customer database has risen dramatically. With a Touchpoint-hosted marketing database you can easily integrate on-pack, online, direct mail, mobile txt and sales promotion initiatives.

Sales Promotions
Sales promotion has long been a key tactic for consumer marketers. Touchpoint sales promotion tools provide support for online and offline sales promotions, while offering strong integration with marketing databases and integrated communications. Common applications include:

• Competitions and Sweepstakes
• Quizzeso Txt & Win Promotions
• On-Pack Unique Code Promotions
• POS Retail Promotions
• Promotional Games

Product Sampling and Coupons
Free or discounted product samples can drive acquisition and sales of new products. By conducting a coupon programme in which consumers must request free samples, you can capture information about who is interested, and then later track redemption back to these same consumers.

Furthermore, your consumer's input ensures the product you send is the product they want. When consumers can choose the right sample for themselves, they're more likely to convert from triers to committed buyers.

Benefits of Touchpoint’s trackable coupons tool include:

• Higher redemption rates
• One-to-one consumer interactions
• Increased brand loyalty
• Measurable results
• A targeted marketing database
• Leverage of consumer referral and word-of-mouth
• Accurate and timely sample delivery
• Smarter sampling fulfilment

Customer SurveysBy integrating customer surveys with behavioural data collected from sales promotions and coupon redemptions, you can obtain a clearer understanding of who is purchasing and why. Touchpoint’s surveys can be used to provide a more detailed understanding of the individual consumer or household and which competitive products they may be purchasing.