Banking & Finance

Increase customer satisfaction by creating customised communication programmes with Touchpoint. Newsletters, surveys, announcements and follow-up communication can all be automated to enable your customers to contact you when and how they want.

Customer Acquisition
Banks and lending institutions spend a considerable part of their marketing budget competing for their share of mortgage, loan and credit card business. By providing alternative response options and automating the follow-up marketing processes, Touchpoint can help you achieve higher conversion from the same advertising spend.

Customer Newsletters
Email newsletters can provide a low-cost mechanism to keep business or residential customers informed of new products, services and relevant news. Examples include newsletters targeted at investment customers, sharebroking customers and small business customers.

Customer Surveys and Polls
When customer satisfaction is always an issue, you want to give your customers an easy way to offer their feedback. Touchpoint lets you poll or survey customers via email, web and mobile to gauge their level of satisfaction without your having to undertake expensive market research studies. You can conduct rolling surveys and view the results within a single report.

You can also use Touchpoint’s web response forms to turn your website into a response channel for collecting feedback and integrating it into your call centre or direct mail follow-up programmes.

Use Touchpoint’s email services to communicate announcements and special offers to your existing customer database.

Case Studies:
Bank Direct