Promotions and Loyalty

Touchpoint promotional marketing enbles you to design, create and deliver sophisticated yet simple-to-manage sales promotions across multiple channels simultaneously.

Touchpoint's reward and loyalty programs bring a tried-and-true marketing strategy into the digital world, and make it easy for you to utilise its strengths in your marketing campaigns.

Touchpoint is certified compliant with Australian 'Charitable and Not-for-profit gaming' legislation in NSW, SA and Queensland meaning you can easily and legally run promotions throughout New Zealand and Australia all from one place.

Manage memberships, allocate points and redeem rewards automatically with the Touchpoint Interactive Marketing Platform. Our sophisticated tracking systems help to eliminate fraud and provide in-depth reporting on customer and purchase behaviour. Programs can also be integrated with point of sale and magnetic strip card systems for added convenience.

Touchpoint promotional marketing services include scheduling, automatic processing of entries, coupon redemption, fraud protection, entrant and winner notification, follow-up communications and more (depending on the exact nature of your promotion).

Plus once the prize winners are drawn or the sales offer closes, you'll retain a complete record of promotion entries and consumer behaviour - all ready for next time.

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Web, email and SMS entries.

Run integrated promotions across a number of channels simultaneously, while still retaining the ability to manage them all from the same interface.

 

Flexible entry rules and logic.

Set up your entry mechanisms to automatically include and exclude participants based on actions or demographics you define.

 

Facilitates redemption of unique codes and barcodes for on-pack promotions including inbuilt fraud prevention.

Enable consumers to redeem offers and enter promotions through a completely automated system, secure in the knowledge that strong anti-fraud measures are in place.

 

Prize management and fulfilment.

Automate prize draws and allocate rewards using the government approved prize draw module. Manage available prizes and winner eligibility easily before or during your promotion.

 

Analysis and reporting. View entries/sales by time-of-day, day-of-week, product group, store or media spend.

View granular details of where, when and how promotional sales of your product were made - as well as how many sales can be attributed to increased marketing activity.