Our history

Touchpoint evolved from the realisation that the world of marketing was changing - moving away from passive media to focus on ongoing two-way communication between consumers and brands. Marketers needed new tools to fulfill the needs of consumers, and interact with them via new ‘touch points’.

Since its formation in 2000, Touchpoint has taken a lead role in embracing these new opportunities that digital channels have created.

Highlights

2008

  • The Touchpoint Interactive Marketing Platform is behind the Grand Prix winner for the New Zealand Direct and Interactive Marketing RSVP Awards - for the fourth time in the last five consecutive years. The winning campaigns were for Smirnoff, Farmers, Adidas and Oxfam.

2007

  • Touchpoint’s Australian office in Sydney opens its doors.
  • The National Business Review Exciting Companies Survey rates Touchpoint as the advertising and marketing industry’s most exciting company.
  • The release of Version 4 of the Touchpoint Interactive Marketing Platform goes live with a new and improved user interface.
  • Touchpoint is ranked 42nd in the Deloitte Fast 50 for New Zealand.
  • New Zealand’s largest bank, ANZ National Bank, standardises all of its interactive marketing onto the Touchpoint Platform.
  • Touchpoint is ranked 316th in the 2007 Deloitte Asia Pacific Technology Fast 500 index.

2006

  • Touchpoint launches Txt4Info, a product that enables the integration of SMS response into advertising campaigns.
  • Touchpoint adds ecommerce functionality to its suite of platform features.
  • ASB Bank replaces their existing suppliers with the Touchpoint Interactive Marketing Platform.
  • Ferrit, New Zealand’s largest ecommerce mall, adopts the Touchpoint Interactive Marketing Platform for web, email and mobile applications.
  • Touchpoint secures its first Australian project.

2005

  • ANZ National Bank (New Zealand) selects Touchpoint to power its loyalty and reward program.

2004

  • Touchpoint signs on its tenth agency partner to the Touchpoint Partner Program.
  • Farmers, one of New Zealand’s largest retailers, selects Touchpoint to provide its email and mobile marketing services.

2003

  • Touchpoint assembles award-winning marketers for the first multichannel marketing conference in New Zealand - Hello6.

2002

  • The New Zealand Government awards a technology research grant to Touchpoint
  • Vodafone New Zealand licenses the Touchpoint Interactive Marketing Platform for mobile marketing, and contracts Touchpoint to develop a permission gateway application
  • After a successful regional trial, McDonald’s New Zealand launches its first mobile promotion using Touchpoint - resulting in 1.5 million SMS responses and participation by 10% of the New Zealand population

2001

  • Yellow Pages selects the Touchpoint Interactive Marketing Platform for their email marketing activities
  • Touchpoint adds mobile SMS messaging modules to its platform
  • Touchpoint launches a world first reminder program for GSK, where messages sent to consumers via mobile, email and web reminded them to take their medication. This program later became the basis for clinical trials of a similar program across Europe
  • Touchpoint launches its Partner Program for advertising agencies
  • Touchpoint wins the Channel Management category in New Zealand’s Marketing Association awards for enabling marketers to coordinate communications across email, SMS, fax, web and call centres

2000

  • Touchpoint is formed, initially offering database marketing services using email and web. This was before the words ‘multichannel marketing’ were coined, before there were digital advertising agencies, mobile marketing, Google Adwords, Search Engine Marketing, anti-spam legislation or consumer generated content. The online world was a different place at this time - without YouTube, Flickr, iTunes or Facebook. Blogging, podcasts, RSS feeds and ecommerce were yet to become mainstream.

 

 

Next:  Learn about the Touchpoint team.