What we do

Today, creating lasting, loyal and profitable customer relationships is about more than selling a sound product or service. It’s also about developing those ‘touchpoints’ that bring you closer to your customer. Sending the messages they want to hear. Listening and responding to their requests. Using mediums that engage and create dialogue.

Touchpoint, the leading edge New Zealand provider of multi-channel marketing systems, offers the technology marketers need to build this emotional bond.

Sophisticated in its power and flexibility, yet simple to use from your desktop, Touchpoint is the one tool that manages your marketing and promotion campaigns from one source.

Supporting all channels – direct mail, email, web, mobile, fax and telemarketing – Touchpoint enables you to access and manage your database, send integrated communications, track responses in real-time, collect and segment customer details and generate follow-ups – automatically.

All forms of database marketing, digital publishing, e-commerce and sales promotion can be carried out with Touchpoint, putting the control of your marketing initiatives in your hands. So you can focus on return on investment, adjust messages mid-campaign, test out a new channel – whatever it takes to maximise the results from your marketing efforts.

Touchpoint – giving you the control to get closer to your customers