Clients

The Touchpoint Platform is founded on experience working with Marketing Services Agencies, Banks, Financial Services companies, Retailers, Telcos and Publishers/media operators. The following, in particular, are sectors that Touchpoint has become particularly expert at providing marketing solutions.

Marketing Services Agencies

The Touchpoint Platform is perfect for agencies who wish to manage and control most standard aspects of multi-channel marketing. Delivered as Software as a Service (SaaS) the Touchpoint Platform is available to agencies as a white label product which they can deploy across their client base. Touchpoint provides for strict security protocols to ensure confidentiality of client data as well as imposing strict legal requirements regarding privacy and anti-spam legislation.

Agencies using Touchpoint include: Publicis, WRC, DDB, Tribal DDB, Tango, Just One, Tequila, Whybin, FCB, Big Communications, Brave New World. Commando, Consortium, and Connect Communications.

Banking and Financial Services

The hallmarks of banks and financial institutions include their strict adherence to the law, stringent security protocols and the demanding results oriented environment for direct marketers. The Touchpoint Platform has withstood banking security audits and the hurdle of hosting customer data in a SaaS delivery model.

Customers include: ANZ Bank, ANZ Bonus Bonds, ASB Bank, Bank Direct, Pago, Bank of New Zealand, Fisher & Paykel Finance, Sovereign, and Hanover Finance.

Retailers

Retailers using the Touchpoint Platform generally use it as an accountable sales and loyalty building marketing platform. Some have now integrated all their sales processes with the Touchpoint Platform generating many millions of dollars in sales each year from their databases.

Customers include: Bridgestone, Farmers, Ferrit, ITM, House of Travel, McDonalds and Subway.

Publishers and Media Owners

Some Publishers and Media owners have large consumer databases while others have small and very targeted high value B-B customer databases. Touchpoint has been involved in the full spectrum as these customers seek to take advantage of the digital channels to generate loyalty and sales while also improving service levels.

Customers include: Fairfax, NZ Herald, Prime Television, Television New Zealand and Yellow Pages.

Telecommunications Providers

Telcos have been striving to leverage the Internet and mobile ever since they reached critical mass amongst consumers. Touchpoint has worked with all major operators in the New Zealand market for several years solving a variety of digital marketing problems in this sector.

Customers include: Orcon, Vodafone, Telecom New Zealand and Telstra.

Other Categories

The Touchpoint platform is also used by a broad spectrum of other customers from FMCG, Consumer, Government and B2B categories who typically engage via their marketing services agency.

Customers include: New Zealand Trade & Enterprise, Nestle, Mercury Energy, Smirnoff, Coruba, Auckland Rugby Union, Unitec, Cadbury, Auckland University, Adidas, Auckland City Council, Bluebird, and KEA.