Robbins Brandt Richter Adds Touchpoint to its CRM Toolkit

14 Mar 2002


Robbins Brandt Richter - NZ's largest independent Direct Response Agency with offices in Auckland and Wellington - has chosen to partner with Touchpoint "to give our clients a smarter, uniquely sensible way to combine customer interaction points," said Trevor Moodie, General Manager of RBR.

"For us, it's all about finding ways to grow our client's business. Touchpoint allows us to effortlessly integrate communication strategies and technology amongst a variety of media - from the web to mail, from telemarketing to retail."

As a Direct Response agency, RBR works closely with its clients to build relationships with customers, and then with knowledge gained via sales, customer interactions research and datamining, and can build programmes designed to increase sales and brand loyalty, and attract similarly-profiled customers.

This expertise has led to RBR's pioneering work in customer relationship management, or CRM.

We've built methodologies, metrics, software and in-house skills that capture information not only on a customer's behaviour and value, but on their preferred method of doing business. This information is ever-changing - but it puts the customer at the centre of all our communications strategies," explains Moodie.

Recently acknowledged as one of the best web design agencies by Netguide, RBR sees great value in how Touchpoint helps integrate its client's various medias. "One of our clients has five websites in addition to a robust loyalty club. We've integrated these databases, and now with the help of Touchpoint we'll be able to seamlessly keep track of the communications flow."

About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that develops and provides digital marketing tools and solutions. Driven by a group of online marketing and technology experts, Touchpoint helps businesses build closer, more profitable customer relationships by taking advantage of new and emerging digital channels, including email, SMS text-messaging, interactive TV, and the Web.

For more information please contact:
Steve Shearman
Touchpoint Limited
64 9 353 6870

Trevor Moodie, Managing Director
Robbins Brandt Richter Ltd
+64 9 379 9007