Terabyte - New Zealand's premier digital development company

22 May 2001


Terabyte is one New Zealand's leading and most established interactive communications companies. By choosing to partner with Touchpoint, Terabyte further extends its dominant position in the market, adding to its comprehensive suite of services.

"Sometimes when a company puts up their website, it's like putting up a fantastic shop in the middle of a desert – nobody knows about it," explains Terabyte's Managing Director, David Crown. "Touchpoint enables us to build roads to that shop – to get people through its doors."

By utilising Touchpoint, Terabyte will extend its services to include e-marketing campaign management. Now, when Terabyte launches another award winning website, it can implement a strategy to allow the site's owner to gather information about visitors to their site, develop relationships with those visitors and leverage those relationships into business.

David Crown continues, "We looked around at the market and Touchpoint was the only company that could offer what we wanted – they have the most advanced system. Terabyte required a product that is based on managing entire communication campaigns – which will help our clients create a real dialogue with their customers across a series of channels. And Touchpoint is very easy to use – it's web-based so we can efficiently support our international clients."

Terabyte's history of innovation includes development of the internationally recognized Virtual Spectator as well as 10 years experience producing design and print work for its clients. Over the last five years, Terabyte has also developed more than 350 interactive products.

About Touchpoint
Touchpoint Limited is an independent New Zealand-owned company that develops and provides digital marketing tools and solutions. Driven by a group of online marketing and technology experts, Touchpoint helps businesses build closer, more profitable customer relationships by taking advantage of new and emerging digital channels, including email, SMS text-messaging, interactive TV, and the Web.

For more information please contact:
Steve Shearman
Touchpoint Limited
64 9 353 6870